Urgent but not Important?

Have you ever thought that what is urgent might not be important?
I know, right? Why would there be a difference?

Urgent needs to be done as soon as possible,
and,
Important, it needs to be done soon and surely.

Well quite the same aren’t they?
Not really you know.

Urgent is what needs to be done soon, but it doesn’t mean that it is all that important. Missing out on urgent can have some penalty with it, but missing out on an important surely will have a loss related to it.
You don’t want to miss out on what’s important while doing what’s urgent.

Consider a scenario:
When you reach your office, there is a client email which needs to be replied urgently; and also there’s an important task that you need to do so that the project is not halted.
What do you do?
Perform the Urgent or do the Important?

How to double your productivity in 30 minutes

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